The Importance of having a List

Updated: Aug 29

Regardless if you use a formal CRM or not, your daily, weekly and monthly connections with your list will directly translate to the amount prospects and leads you generate.

How often do you make lists? Everyday? Weekly? Whenever you think about it? Rarely?

Look, I are not here to judge. But I will tell you that list making is one of the super-powers of the most productive people on earth.

Lists have been described as "thinking on paper" and the structure your brain needs to comprehend. Lists can include:

  • Shopping

  • Ideas/Tasks

  • To-Do/Chores

  • Recipes/Ingredients

  • Goals

  • and more.

What do you use lists for?

Your sales revenue transformation begin with a list

The number one thing you can do before you do anything is to create a list of your goals. Goal setting is the destination. Take your last vacation or business trip for example. Where did you go? Or did you just wake up one day and get in the car or headed to the airport and walked around and finally stumbled into a city.

Not likely.

Here's a suggestion; try treating your business like a recipe for the perfect Apple Pie. Start with Why. Why do you want to make an Apple Pie? Who are you serving? Do they like it a la mode? When will they be coming? See what we're doing here? The intention drives the details. What are you intending to do?

Without lists intentionally tied to a goal, you will severely underperform. In this article from the Guardian, it sums up nicely how much your life and goals can improve when you are organized and have some structure.

The same principles apply to keeping your client and customer lists organized.

Haven't downloaded your copy of the Apple Orchard 2.0 framework, do so here.

Your List of your clients and customers is your gateway to growth

As you dig into the simplicity and the sheer power of making a list of your top 8 clients customers, subscribers, donors, advocates, and Circle of Influence, it becomes evident that if you are underperforming in sales and revenue generation, you must document these individuals and begin to water and cultivate consistently.

For your "Apple a Day" direction - get your list organized into one place. A CRM, Google Sheets, Excel Spreadsheet, a notepad, a bar napkin. Or print out the handy dandy worksheets in the Apple Orchard 2.0 framework.

ACTION STEP: Engage and connect with all of them on Linkedin and or Facebook. Then email everyone of in your list with a just "checking in or say hello message!"


Bottomline, the revenue you seek is the list you keep. Then water and cultivate that list using the Apple Orchard 2.0 framework.

As always, keep watering your Trees and let's grow our Orchards!

Scott Webb


Apple Orchard Consulting

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