About Apple Orchard Consulting
Hello and how the heck are you! I'm Scott Webb, founder and Lead Consultant here at Apple Orchard Consulting Group.
As a 20 year veteran in the digital marketing and lead generation space, I can honestly tell you that I have seen it all.
Way back in 1995, I built my first website (coding to Gangsta's Paradise) and knew that the landscape of sales and marketing would forever be changed by the internet.
Websites, SEO, emails, online forums, then social media, digital ads, and now video, SMS/texting and hundreds of other tools have certainly muddied the water. It truly is hard to know what works and what doesn't.
It was out of desperation really that Apple Orchard came about.
In 2018, it became very apparent that unless you spent a ton of money, time and energy doing all these things above, getting in front of your ideal client was ridiculously hard.
Then I asked myself s simple question. "Scott, when was the last time you reached out to your list of existing clients and customers and circle of influence?" I replied, "huh?"
Then I sent a 4 minute video to reengage my list. The outcome? $30,000 in new sales.
Replies like "I was just talking about you, or I was just thinking about calling you but I couldn't find your email address, or I have been meaning to call you" were what I read over and over.
This taught me a very valuable lesson. I started to reflect back on my 10 years in the restaurant business, and I realized I was not being very hospitable. In a well run restaurant, your food, ambiance and hospitality/level of service are the drivers of revenue. And when you do those well, you get repeat business, we call them regulars. And your regulars will save your bacon.
It was then that the idea of having a recipe, a framework of getting more regulars to buy more often, and more importantly, refer and recommend you was developed.
Apple Orchard became the perfect analogy. Grow your clients and customers by watering them, nurturing them, inviting them to become regulars. And guess what? Your regulars bring a bunch of new people with them. YEAH FOR REFERRALS!
Honestly, I was sick of the digital marketing game. I felt like there had to be a better way. And we have proven it. Apple Orchard is simple to understand. But, you have to do the work. You are the relationship. You are the connecting link. Your existing, hard-won clients and customers, and the individuals in your Circle of Influence are ready to bring more to you.
I invite you to give Apple Orchard 2.0 a try. That's why we made the entire framework FREE. Download it here.
Join us every month too for a FREE Mini-Class where we walk you through the nuances of Apple Orchard, and we answer any questions you may have. JOIN THE NEXT MINI-CLASS
Thank you again for taking the time to learn more about Apple Orchard and bettering your business outcomes.